Things That Are True - My Kid's a Genius

The other day The Imp was paging through a magazine that was sitting on our coffee table. He paused at a shampoo ad and looked up at HWSNBN.

The Imp: Is this a commercial?
HWSNBN, glancing up from his reading: Yes, it is. It's a commercial for shampoo.
The Imp: There's a girl in the commercial. Do only girls use this shampoo?
HWSNBN, taking more interest now: Well, I think that mostly women would use that shampoo, yes.
The Imp, not satisfied: But how many? How many girls use the shampoo?
HWSNBN: I don't know. I'd guess that this kind of shampoo would be used by women 95% of the time.
The Imp stops; thinks. Then: So only 5% of the time boys would use it?

HWSNBN and I gawk at each other across the room. Um, what?

The Imp is three years old. I fear he may be smarter than both of us.

(Help!)

But also: how awesome is it that my genius three year old can differentiate between editorial and advertising? Do we win at parenting or what?!